New Optimist

Model wearing grey jeans, a grey denim jacket and a black T-shirt from sustainable brand New Optimist

Based in the Netherlands

Women’s, men’s & unisex clothing (crewnecks, hoodies, jackets, blouses, T-shirts, shirts, longsleeves, vests, tops, pants & shorts)

shipping

Netherlands: €6,75 shipping fee
European Union: €9,30 shipping fee
Rest of World: €19,00 shipping fee
Additional duties and taxes may apply for international orders

New Optimist garments are all locally designed, hand-cut and sewn in small batches in their Amsterdam atelier

They choose materials that can be recycled at the end of life, such as Lyocell, recycled cotton and organic cotton

New Optimist garments are made by a small diverse team in an atelier in Amsterdam where they organize workshops so you can see their making process

Their garments are made following circular design principles (no waste or pollution, durable garments, usage of recycled materials and guarantee garment recyclability). They offer a free repair service. New Optimist also uses a deposit refund system. Each item of clothing has a QR code that allows you to follow the entire life cycle of the garment up to recycling. When you purchase a garment, a small deposit amount will be charged which will be refunded when you return the item when you no longer want it (just like with glass and plastic bottles). New Optimist will make sure your garment is recycled or given a second life

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