Based in the United States
KENT states that its underwear is produced in GOTS– and Fairtrade-certified facilities and works with a family-owned manufacturing partner in India. The brand emphasizes transparency and ethical production practices within its supply chain. Packaging is designed to be plastic-free and compostable, using plant-based materials and non-toxic inks
KENT focuses on using 100% natural, plant-based fibers and avoiding synthetic materials. Its underwear is primarily made from GOTS-certified organic Supima cotton. The brand states that it does not use common synthetic fibers such as polyester, nylon, elastane, or acrylic. Instead of conventional elastic containing plastic fibers, KENT uses bio-based elastic derived from renewable tree resources. The brand claims that its materials are organic, non-toxic, plastic-free, vegan, and biodegradable
KENT reports that its manufacturing partners operate under GOTS and Fairtrade standards, and the brand claims that workers are paid above living wages. The company also highlights commitments to diversity and inclusion in its collaborations and business practices
Circularity is a central part of KENT’s concept. The brand designs its underwear to be fully compostable, allowing garments to break down in composting conditions after use. Through initiatives such as Plant Your Pants, customers are encouraged to compost worn-out underwear at home. KENT also operates the Compost Club, a take-back program where customers can send used briefs to be composted at a regenerative farm. Participants receive store credit for future purchases, supporting a circular product system
