15 September 2023

Sustainable fashion has gained significant attention in recent years as consumers are becoming more aware of the environmental impacts of the fashion industry. While this is undoubtedly positive, there are a lot of beliefs about sustainability that aren’t entirely true or more nuanced than they seem. These beliefs and statements are often used as reasons for people to not change their shopping behaviour. In today’s world with internet and social media, it is very easy for misinformation to be spread and to blindly believe what you read. To collectively work towards a more sustainable future, it is essential that we address these misconceptions. In this article, I’m shedding light on the true meaning and essence of sustainable fashion by debunking 5 of the most common misconceptions. If you’re someone who has concerns about sustainability and feels like you can’t or don’t want to be involved, I’m hoping to inspire you with this article to change your perspective and start making informed choices…